Know Your Audience Like a Friend
Go beyond age and location. Track saved posts, comment language, watch time, and tap-forward rates. These behaviors reveal what your audience values, so you can craft content that speaks directly to their needs and triggers action.
Know Your Audience Like a Friend
Create living personas shaped by real comments, DMs, and polls. Give each a name, a day-in-the-life, and a pain-point list. Revisit monthly, and ask followers to validate or challenge your assumptions in the comments.